The world is shifting from traditional to techno savvy. More & more companies are now getting furnished with advance technology & IT services. Information Technology companies are also flourishing high because of the increased need of software development services. And this is the main cause that Software Development services are booming.

Moreover the whole world is now shifting to the concepts of paperless office and Software Development is playing main role in accomplishing this goal.

Most of the times when Search Engine Marketing is misunderstood as Search Engine Optimization, the whole marketing plan shrinks and the desired results remain unattained. The way out of this is to better understand Search Engine Marketing and to figure out the focusing point of it. What exactly to focus on while designing an SEM plan for a website entirely depends on the nature of website along with basic components of SEM. These components though same in all cases but vary in concentration level depending on the niche and the desired results.

Typically companies do not want their unique content to be downloaded and reused for unauthorized purposes. As a result, they don’t expose all data via a consumable API or other easily accessible resource. Scraper bots, on the other hand, are interested in getting website data regardless of any attempt at limiting access. As a result, a cat-and-mouse game exists between web scraping bots and various content protection strategies, with each trying to outmaneuver the other.