If you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly the best possible strategy for your business.

Email marketing beats out search engines by 15%

Email marketing beats out search engines by 22%

Most of the times when Search Engine Marketing is misunderstood as Search Engine Optimization, the whole marketing plan shrinks and the desired results remain unattained. The way out of this is to better understand Search Engine Marketing and to figure out the focusing point of it. What exactly to focus on while designing an SEM plan for a website entirely depends on the nature of website along with basic components of SEM. These components though same in all cases but vary in concentration level depending on the niche and the desired results.

Typically companies do not want their unique content to be downloaded and reused for unauthorized purposes. As a result, they don’t expose all data via a consumable API or other easily accessible resource. Scraper bots, on the other hand, are interested in getting website data regardless of any attempt at limiting access. As a result, a cat-and-mouse game exists between web scraping bots and various content protection strategies, with each trying to outmaneuver the other.

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